Sensory Speed Dating: Why Websites Are Looking To the Five Senses To Match Singles

 – April 18, 2015  –– 

Love at first sense? It's possible, according to Guerilla Science, a London- and New York-based company working to "revolutionize how audiences experience science." Here's how it works: single men sit blindfolded at a table while single women (also blindfolded) are led to each table to engage with their potential match based on a particular sense. Steph Yin, a contributor for Vice's Motherboard, described her personal experience, reporting that she did everything from study the cadence of a potential match's voice to feeding another a banana — she even sniffed an armpit. The latter sounds weird, but studies show body odor can be a natural sign of compatibility. "Much of our behavior is guided by sensory processing happening outside of our awareness," said Heather Berlin, PhD, a neuroscientist at Icahn School of Medicine at Mount Sinai and host of the Discovery Channel series Superhuman Showdown, during Yin's event.

-Heather Berlin, PhD, Assistant Professor, Neuroscience, Psychiatry, Icahn School of Medicine at Mount Sinai

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