GigaOm - Easing the End of Life: Startups That Are Helping People Make the Ultimate Decision

Icahn School of Medicine at Mount Sinai fourth-year medical student, Azalea Kim, is a co-founder of TrueNorth, a using technology to help patients think through and share their end of life decisions.

 – June 29, 2013  –– 

The story of a patient from her days as a student at the Icahn School of Medicine at Mount Sinai particularly haunts Azalea Kim, co-founder of the startup TrueNorth. A 60-year-old woman, who had terminal cancer, came to the emergency room one weekend evening in dire condition. Because of a complicated family situation, Kim said, she arrived alone, without any family member to serve as an advocate and describe the kind of care she would want. Although her medical record was overflowing with documentation, the doctors were unable to locate a health care proxy form that could also have provided guidance on the kind of procedures the woman would – and wouldn't – have wanted in her final days. "At end of the 48 hours, she passed away," Kim said. "And you have to wonder, is this really the way someone wanted to spend her last days of life?" Learn more.