The MSI STEM Research & Development Consortium is a powerful ally in bringing ideas to fruition. The steps below are designed to maximize the marketability and exposure of your project.
- Produce a capability profile that assesses the Member’s technical capabilities, past performance, infrastructure and unique research assets to include tables, graphs and other data visualization tools to help create a baseline of the Member’s readiness for the pursuit of federally funded programs and projects.
- Produce a market analysis report that maps the relevance and alignment between Member’s technical capabilities with the technical priorities, requirements and/or needs of government departments, offices, and programs. The market analysis report may serve as a preliminary business development pipeline.
- Develop a general business development plan using the previously gathered data from work products listed above to include an initial, broad-based strategy that guides Member’s pursuit and capture of research awards using the MSRDC Cooperative Agreement No. W911SR-14-2-0001 and/or other procurement vehicles, including federal and/or commercial.
- Match the Member with the technical needs of federal agencies ahead of federal award announcements.
- Identify professional networks, industry events, opportunity briefings, conferences, and other venues/mediums as necessary in which the Member can engage to understand technical priorities and requirements.
- Engage in relationship building as necessary to cultivate an active recipient of the marketed/proposed technical innovation/idea.
- Build strategically aligned prospectus pamphlets and/or other collateral such as quad charts, white papers, etc. that outline Member’s capabilities and the capabilities of any proposed collaborative partners, as necessary, that will be marketed to matched government program managers leading to direct award opportunities.
- Arrange meetings with government program manager(s) and coach designated Member representatives throughout the marketing process to develop technical objectives that are responsive to research priorities and requirements.
- Provide technical guidance and review of materials, including white papers and/or similar documents, leading up to the submission of research proposal to select funding source.
- Provide technical guidance and review to the response to the RFP aimed at increasing the probability of final award.